Tag Archives: Board of Directors

C’mon, Jump In. The Water is Fine.

I’ve never been fond of water. I was one of those kids that didn’t like to get my face wet and all the swimming lessons I took- and weeks at camp and endless trips to the NJ lakes- didn’t help. I mean- I can swim with no problem. I was never as good as my sister who everyone said was a fish or my BFF at the time (Debbie Watson!) who was on the swim team and could do every stroke invented. So, jumping in has generally happened after a hearty push. (A little help here!)

I’ve also found that when I make announcements that I will try to do something from now on- in an effort to trap myself in to a ritual- it doesn’t take. So I won’t say that from now on, I will post casual updates on how MSSoftServe is progressing. Ones that need not be cleverly worded, and smoothly edited. I won’t talk about triple checking for grammatical faux pas. Heck, I won’t even look up words in the thesaurus for snappy synonyms. I won’t even throw out links to funny references that are irreverent. I may even cut to the chase. 😉

I’ve been working on MSSoftServe to get it ready for a Medstartr campaign. (the kickstartr of the healthcare revolution) We (the board and yours truly) have the word spreading site with “everything you want to know about MSSoftServe but didn’t know where to fund” up and running. Bonita Rutigliano, the director who has made our web prowess possible, will help this weekend to make the sites flow a bit easier. (thank you in advance Bonita!) Margaret Gurowitz has been developing our PR plan that will include a stakeholder & message map, (let’s throw in some leverage so i can sound even more corporate!) as well as a sizzle reel. I have learned so much in the past few weeks. Like that the woman married to your brother for 26 years has incredible talent in PR. 😉 And Calli Higgins has provided her expert advice (and I’ve yet to thank her personally!) as we move through this process. A shout out to all the directors- for their time, dedication and commitment.

Show it! Don’t Tell it!
One of the most important part of our forward movement is that we need to produce “tutorial” that show how this site is different from all other websites. (emphatically stated by directors Roz Kalb, Steve Abrams) When I graduated with my Masters in 2006 (see pic below) I created a DVD to give everyone I met insight into MSSoftserve: A Life Mission. It included a very serious video of my talking the talk, a narrated powerpoint presentation most importantly a video tutorial type thing that walks everyone through a small segment of the site (as it looked then) to really give them a look at how valuable it will be. Revolutionary even. (Don’t do it. Don’t go to the thesaurus.. You promised Amy!)

So the “show it” piece is very important. We need to lead with it. Unfortunately we don’t have the funds to have it produced and it will take some time for me to produce it on my own. So, I’m looking for opinions. Do I set up the medstartr campaign with a video that only tells? When you look at the videos I’ve already produced, how well do they convey what MSSoftServe will do that has never been done before? Do you think any of them would be appropriate for medstartr? Should I record another that is a more compelling “tell” until I get the “show” produced?

Inquiring minds want to know! So please share and reinforce that i’m not typing to myself!

I will see you next week. (I really will. I feel like this time I won’t need a push in. I’ll lean in on my own. 😉



So serious Right?! How is it that 2006 seems like yesterday but looks so young on me.



Filed under Uncategorized

We’re Almost There. For Real!

Yay MSSoftServe! Yay you! 

Ok, we’ve been at this for a long time. MSSoftServe started as a vision, became a more substantial concept, and is now it is so close to becoming a reality. I’m sure you are all exhausted. I am too. This has been a very long road! But we are SO CLOSE! In fact, we’re only $90,000 away from actually building this thing!

So I ask you to stay the course, stick with me, and let’s cross the finish line together. (Hmm. This is starting to sound like a presidential campaign!)

Thanks to the foundations, corporate sponsors, and many of you who have donated to MSSoftServe, we’ve created the launching pad, or a diving board, or gateway that is alive and well at mssoftserve.org. Whatever your preferred “jumping off” metaphor is, this site is how we describe the online resource that will help us to: raise the funds, to produce the site, to create the tool, to empower people, to cope with the disease! 😉

(If for some reason you haven’t heard about MSSoftServe check out the video… I’ll wait for you. 🙂 )

The current site was designed by Clocktower Media of Seattle at a very discounted rate (thank you very much!) and will be the ticket to get MSSoftServe funded and produced (also at a discounted rate with Clocktower Media.)

How? I’m glad you asked.

This site, in its current form, is a one-stop-shop for everything you want to know about MSSoftServe and its production. It’s got videos, its got testimonials it’s got all the information that enquiring minds want to know. So whether you’re a person affected by MS, someone who represents a small foundation, a large foundation, a corporation- which ever category best represents you; this is the place to go to learn more about MSSoftServe and how you can make a difference for over 2.5* million peeps who are trying to deal with this very confusing disease. Now, how many opportunities in life afford that kind of impact?

And if you do fit into any of the aforementioned categories, chances are that you know that everyone who is living with Multiple Sclerosis has his or her own unique version. So here’s my question: Why should we all be expected to learn about the disease in the same way? I mean, how is that cookie cutter approach supposed to work?

(Spoiler alert)

It doesn’t!

One reason is that most people affected by MS, don’t want to know about every possible symptom, every scenario, every unpredictable outcome that may (or may not) affect her or him. And the people who care about them, who are also trying to understand how this confusing disease will affect their friends and family, will likely get freaked-out from the vast amount of info online. And with everyone on edge it’s hard to find support, everything gets worse from there and the downward spiral begins. PWMS need a support network. They need the people in their lives to understand what they are going through. If their friends and family don’t understand what they are dealing with, they can’t possibly help them manage the disease.


And let me say, MSSoftServe will be all that and more. It will only take $90,000 to produce the final www.mssoftserve.org site. (The complete operating budget is on the site. Total transparency. For real!)  A pretty small price tag for something that makes the lives people dealing with MS a bit easier, dontcha think?

So go! Go to the site that explains how we will do all of this. And spread the word, donate the funds (any amount) and tell any organization that is considering a grant to this nonprofit, that they will be beloved by the masses.

 Got questions? Email me, friend me, IM me.  (amy@mssoftserve.org) Because I love talking the talk and speaking with people who want this personalized site so that we can all cope more easily with MS. 

 Your support and encouragement has helped me (and our board of directors) to keep our eyes on the prize of helping all of us who are living with MS.  You’ve also helped to keep my energy and focus on this lifea mission. And like many of us who are living with MS, energy and focus aren’t always easy to come by.

So go grab your beverage of choice, sit back and watch some videos. And then tell everyone who you think will care about our effort and be interested in supporting it.

Then sit back and wait for those warm fuzzies, laced with enthusiastic motivation, to set in. 



*This number has been reported for decades and with 200+ diagnosed in this country a week, me thinks it’s a huge underestimate. Just saying 

1 Comment

Filed under Uncategorized

MSSoftServe’s first real time director’s meeting!

At the end of May, MS SoftServe held the very first “non-virtual”  meeting of the board of directors. No more interruptions when the web-servers come to a grinding halt.  No more words incorrectly finished by smart phones to slow us down. (What does she mean by “kinding honey through muck-raising?) It was real time, real energy and real progress.

The National MS Society in NYC graciously provided the use of their spacious conference room- where 8 of us sat down and got busy. We were joined via conference call by 2 more board members, our development consultant Ed Conroy and our web developer, Tim Mushen of Clocktower Media.  The minutes detail all we accomplished and set the stage for what we intend to do.

  • New ByLaws were proposed
  • Committee members nominated
  • Officer election planned
  • Future grant applications discussed
  • Strategic plan update needed
  • An add-hoc committee established to plan a fundraising event this Fall.

Calli Higgins, Rosanne Limoncelli, Laura Frost, me, Rosalind Kalb, Bonita Engel and Stephen Krieger (not pictured.)

We brainstormed (so to say) about foundations that will recognize the importance of MSSS and how will empower those of us who are living with it. We developed an ad-hoc committee responsible for fundraising events (including a very exciting happening that will take place NYC this October replete with music and beverages and a that warm fuzzy feeling you can only get while you are making a difference in the  world!)

In summary: The sky is the limit and we’ve  boarded the shuttle. Look for big things right around the corner!

(Note to you: “follow” this blog!)

Bonita Engel and Rosalind Kalb

Dr. Stephen Krieger, Calli Higgins

Calli Higgins and Rosanne Limoncelli review ByLaws

• • •

Leave a comment

Filed under Check us out!, Progress Report